Resources

Are you looking to get your business online, and don’t know where to start?
This list may help:

The Basics

#1. Register a Domain Name (aka URL or Web Address)

I use Dotster, but there are a lot of options out there.

#2. Sign up for hosting (aka the server that will host your website)

  • MediaTemple – This is the hosting I use now, for myself and many clients.
  • Dreamhost – I used Dreamhost for years, and still recommend it.

#2a. Design/Create Your Website
Once you have hosting, you can decide how you’re going to design, develop/customize, and maintain your website. (Talk to me about this, I can help!). This depends a lot on the size of your business, the technical capability of you and your staff, and your shopping cart needs.

For small businesses just getting started, I recommend:

  • WordPress
    • Great for brochure sites
    • Easy CMS (Content Management System), that makes editing your pages as easy as editing a word document.
    • Start a blog/news
    • Link your social media sites (Twitter, Facebook, LinkedIn, etc)
    • Set up tracking (Google Analytics, Feedburner)
    • Very robust, grows with your business.

My site is on WordPress(.org), and hosted on MediaTemple. WordPress.com is their hosted solution, but can be limiting, depending on what you want to do.

#2b. Have products? Set up a shop on your website:

Start right away by setting up a web store on one of the following platforms. Marketplaces like Storenvy, Etsy and Cargoh are a great way to get your product out to new people. Depending on your size, you may need a more enterprise solution, most of which are a considerable monthly fee & advanced set up.

*My WilloToons shop was on the Storenvy platform. However, my shop used to be on Shopify, and I can attest, it’s a great service!

If you have a product-based business, you’ll also want to use Stitch. Use promo code ‘willotoons’ for a 45 day free trial! Also see my post “5 Things I Learned the Hard Way: Tips on Inventory Management

#3. Get a Logo

I can help you with this. Reach out & say hello!

#4. Design + Print business cards, Postcards or Brochures
I can also help you with this. Contact me

If you’re already to go to print, use these links & you’ll save 15% or more!

#5. Find a mentor or hire a coach

I offer Coaching & Creative Business Consulting

You can also check out:

  • Renaissance Center
  • Score
  • SBA
  • Cultivate your own supportive Network
    • Have your own roundtable
    • Ask your community for feedback (Forums, Twitter or Facebook)

#6. Start a mailing list

  • Google Groups
  • Use a service: MailChimp, Constant Contact, Vertical Response,, Emma

#7. Get your business listed on other sites:

  • Twitter
  • Facebook Fan page
  • Yelp
  • Linked In

#8. Create a press packet, both for online & off

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What else?

I am sure each of you reading this have a very specific set of questions for your particular business. I know, because over the last 10 years I have helped individuals, small and large companies alike with all of the above!

These resources are just to get you started. If you’re interested in speaking to me about how I can help your business, check out the Work with Me page, and drop me a line.