Are you looking to get your business online, and don’t know where to start?
This list may help:
#1. Register a Domain Name (aka URL or Web Address)
I use Dotster, but there are a lot of options out there.
#2. Sign up for hosting (aka the server that will host your website)
- MediaTemple – This is the hosting I use now, for myself and many clients.
- Dreamhost – I used Dreamhost for years, and still recommend it.
#2a. Design/Create Your Website
Once you have hosting, you can decide how you’re going to design, develop/customize, and maintain your website. (Talk to me about this, I can help!). This depends a lot on the size of your business, the technical capability of you and your staff, and your shopping cart needs.
For small businesses just getting started, I recommend:
- Great for brochure sites
- Easy CMS (Content Management System), that makes editing your pages as easy as editing a word document.
- Start a blog/news
- Link your social media sites (Twitter, Facebook, LinkedIn, etc)
- Set up tracking (Google Analytics, Feedburner)
- Very robust, grows with your business.
#2b. Have products? Set up a shop on your website:
Start right away by setting up a web store on one of the following platforms. Marketplaces like Storenvy, Etsy and Cargoh are a great way to get your product out to new people. Depending on your size, you may need a more enterprise solution, most of which are a considerable monthly fee & advanced set up.
If you have a product-based business, you’ll also want to use Stitch. Use promo code ‘willotoons’ for a 45 day free trial! Also see my post “5 Things I Learned the Hard Way: Tips on Inventory Management”
#3. Get a Logo
I can help you with this. Reach out & say hello!
#4. Design + Print business cards, Postcards or Brochures
I can also help you with this. Contact me
If you’re already to go to print, use these links & you’ll save 15% or more!
#5. Find a mentor or hire a coach
You can also check out:
- Renaissance Center
- Cultivate your own supportive Network
- Have your own roundtable
- Ask your community for feedback (Forums, Twitter or Facebook)
#6. Start a mailing list
- Google Groups
- Use a service: MailChimp, Constant Contact, Vertical Response,, Emma
#7. Get your business listed on other sites:
- Facebook Fan page
- Linked In
#8. Create a press packet, both for online & off
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I am sure each of you reading this have a very specific set of questions for your particular business. I know, because over the last 10 years I have helped individuals, small and large companies alike with all of the above!